6 Reasons Why HVAC Contractors Opt For Extended Service Contracts When They Need To Grow Sales, Boost Profits, And Double Market Share.
When we asked HVAC contractors how they position themselves to stand out amidst tough competition… we found: most of them were following the same old practice.

Lowering the price, and offering better services than competitors
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That’s all well and good if you’re a new business, but this strategy doesn’t work in the long run. In fact, it does more harm than good by positioning yourself for the ‘bargain shopper’.
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That’s all well and good if you’re a new business, but this strategy doesn’t work in the long run. In fact, it does more harm than good by positioning yourself for the ‘bargain shopper’.
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(We’ll explain the why later.)
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(We’ll explain the why later.)
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But some of the HVAC contractors did something different. Something better.
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But some of the HVAC contractors did something different. Something better.
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They offer extended service contracts, on their products, to their customers. And…
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They offer extended service contracts, on their products, to their customers. And…
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We Found 6 Good Reasons Why You Should Do That Too
1- You Leave Your Competitors, Two Steps Behind You.
We Found 6 Good Reasons Why You Should Do That Too
1- You Leave Your Competitors, Two Steps Behind You.
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Why does this happen? Because having an extended service contract on your products assures your customers that they can enjoy their heating/cooling system longer, without worry.
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Why does this happen? Because having an extended service contract on your products assures your customers that they can enjoy their heating/cooling system longer, without worry.
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And guess who’re they going to call when their HVAC stops working.
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And guess who’re they going to call when their HVAC stops working.
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You, of course! (to take benefit of that extra coverage on your products). This means: you can fill your 10-year roster with clients, and generate massive windfalls in return.
2. You Increase Your Prices, Without Worrying About Competition.
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You, of course! (to take benefit of that extra coverage on your products). This means: you can fill your 10-year roster with clients, and generate massive windfalls in return.
2. You Increase Your Prices, Without Worrying About Competition.
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But, when you offer extended service contracts on your products, sticking with you (even though you charge more) makes a lot more sense to your customer. This is why…
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But, when you offer extended service contracts on your products, sticking with you (even though you charge more) makes a lot more sense to your customer. This is why…
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You can increase your prices (and grow profits in return) without worrying about rivals.
3. You Attract More Customers Down The Sales Pipeline.
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Customers want a sense of relief when they buy expensive products. And having longer service contracts on your products gives them that comfort. So, it makes sense why most leads will gravitate towards you when you start offering 10-year covered HVAC products.
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Customers want a sense of relief when they buy expensive products. And having longer service contracts on your products gives them that comfort. So, it makes sense why most leads will gravitate towards you when you start offering 10-year covered HVAC products.
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In other words, when you bundle an extended service contract into your installation price, you will convert more leads into long-term customers and multiply your ROI by two folds (at the very least).

4. You Boost Your Reputation And Word-of-Mouth Marketing

4. You Boost Your Reputation And Word-of-Mouth Marketing
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And even if they do give them trouble, they know that you’re going to be there to help them.
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And even if they do give them trouble, they know that you’re going to be there to help them.
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This helps you build credibility and adds to your reputation in the community. All of this goodwill equals a boost to your bottom line through word-of-mouth referrals.
5. You Trade Your ‘Big Bargainers’ With ‘Great Listeners’
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This helps you build credibility and adds to your reputation in the community. All of this goodwill equals a boost to your bottom line through word-of-mouth referrals.
5. You Trade Your ‘Big Bargainers’ With ‘Great Listeners’
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They also listen to your recommendations (because they see you as a trusted expert), and will likely opt for other ‘extra’ services if you can upsell them the benefits. In other words, people who pay extra, are also going to be some of the best customers you will ever have.
6. Saves You Money On The Labor Costs
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They also listen to your recommendations (because they see you as a trusted expert), and will likely opt for other ‘extra’ services if you can upsell them the benefits. In other words, people who pay extra, are also going to be some of the best customers you will ever have.
6. Saves You Money On The Labor Costs
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This means: if you work with a program that not just offers a great extended service contract program, but also has an epic response (and repayment time frame) you will get compensated for your labor, and will also turn your customers into raving fans.
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This means: if you work with a program that not just offers a great extended service contract program, but also has an epic response (and repayment time frame) you will get compensated for your labor, and will also turn your customers into raving fans.
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And by raving fans, we mean people who aren’t going to turn heads if your rivals have a more appealing offer than you have. They’re going to stay your customers forever!
Now, if you’ve decided to include extended service contracts in your installation price, we recommend you register with us, as a contractor partner, on our website. Here’s why
Flexible Terms
Fast Approvals
Clear Communication
Transparent Reimbursement
Mark-up Allowances
Enrolling Is As Easy As 1-2-3 and it’s FREE
1- Fill in the enrollment application right on our website.
2- Send the enrollment application along with your general liability insurance documents, Workers’ Compensation certificates, and a completed W-9 form. Once approved...
3. We’ll send you a welcome letter with your customer number so you may start ordering!
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And by raving fans, we mean people who aren’t going to turn heads if your rivals have a more appealing offer than you have. They’re going to stay your customers forever!